Hilux proves that old is gold with carry over engines

Hilux Retains Legacy with Proven Engines

The new 9th-generation Hilux did not introduce any new engines. This decision raises the question: is it a misstep or a sign of visionary planning?

Global and Local Impact

The Hilux remains a major event for every new generation globally. It is one of the most influential vehicles ever produced and continues to lead the market in South Africa, where it is the most successful model line by far.

Rising Competition

Despite Toyota’s strong local market share, competition is growing. The double cab segment, in particular, has seen Ford’s Ranger sometimes outselling the Hilux by offering more advanced engines, drivetrains, and significantly better cabin comfort.

Moreover, sophisticated Chinese double cabs have gained traction through rapid engineering developments, including advanced infotainment and technology integration. Chinese manufacturers are now improving their diesel engines, a traditional gap, to challenge Hilux more effectively.

Market Leadership and Product Strategy

Being a market leader brings the challenge of maintaining strengths without introducing new weaknesses. Toyota's expertise in bakkie design is well-established, particularly understanding the needs of South African buyers—distinguishing between what buyers want and what they actually need.

"Durability and mechanical integrity have long been pillars of the Hilux product. It’s never had the best tech, most powerful engines, or smoothest transmission, but everything works."

This reliability is why Hilux pickups boast strong residual values.

Conclusion

Rather than chasing every new trend, the Hilux’s consistent focus on durability and proven engineering keeps it highly respected in a tough and evolving market.

Author's summary: The Hilux continues to prioritize proven durability and mechanical integrity over constant engine updates, maintaining market strength amid growing competition.

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Cars.co.za Cars.co.za — 2025-11-10

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