Sainsbury's Revives the BFG for Christmas 2025
Marketing director Radha Davies explains that bringing back the BFG for a second year was a "no-brainer" as the grocer aims to cement its value credentials.
It pushed all of those buttons in terms of the nostalgia and the emotion. Customers really related to the character and it brought lots of happy memories. That’s part of the magic you need for a great Christmas ad.
The new advert focuses on helping others over the festive season, mirroring the supermarket's brand tone of voice, and is part of Sainsbury's 'Good Food for All of Us' creative platform.
Author's summary: Sainsbury's brings back the BFG for Christmas 2025.