Sainsbury's Choice of BFG as the Perfect Vehicle
Bringing back the BFG for a second year was a "no-brainer" for Sainsbury's, according to marketing director Radha Davies, as the company aims to solidify its value credentials.
It pushed all of those buttons in terms of the nostalgia and the emotion. Customers really related to the character and it brought lots of happy memories. That's part of the magic you need for a great Christmas ad.
The BFG's return is part of Sainsbury's 'Good Food for All of Us' platform, focusing on helping others during the festive season, mirroring the supermarket's brand tone.
Author's summary: Sainsbury's brings back BFG.
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