Moncler Taps Snowboarders Chloe Kim and Shaun White for New Winter Gear Campaign

Overview

Moncler has launched a winter gear campaign featuring top snowboarders Chloe Kim and Shaun White. The campaign highlights the brand's latest outerwear and performance-focused pieces, aimed at both style and function on the slopes.

Notable participants

Chloe Kim: Olympic snowboarder, known for her high-flying performance and street-ready style.
Shaun White: Iconic snowboarder with multiple Olympic and X Games medals, bringing a legacy of progression and performance.
The campaign also nods to other prominent names in the ski and fashion world, including Lucas Braathen, Vincent Cassel, and Amber Valletta, who contributed to broader lifestyle visuals.

Campaign themes

Innovation in winter gear: emphasis on advanced materials, insulation, and weatherproofing to meet high-altitude conditions.
Street-to-slopes style: outfits that translate from resort runs to urban settings.
Athlete-driven storytelling: real performance narratives stitched into the visuals.

Visual and product notes

The imagery centers on bold color palettes, sleek silhouettes, and technical details that appeal to serious skiers and fashion-minded consumers alike.
Outerwear, base layers, and accessories are showcased to demonstrate versatility across varying winter activities.

Market positioning

Moncler positions this campaign as a fusion of high-performance gear and luxury lifestyle aesthetics.
The collaboration leverages the star power of Chloe Kim and Shaun White to reinforce authenticity in snow sports while appealing to a fashion-forward audience.

Background context

Moncler has a history of partnering with elite winter sports athletes to anchor its image in both performance and style.
The campaign builds on ongoing efforts to blend sport-driven innovation with premium fashion appeal.

Critique and potential impact

Strengths: strong athlete credibility, clear linkage between utility and luxury, and broad visual storytelling.
Considerations: ensure product claims about performance align with real-world use and environmental sustainability narratives.

Author's note

Moncler’s campaign continues to blend elite snow sport credibility with fashion-forward storytelling, leveraging Chloe Kim and Shaun White to bridge performance and luxury aesthetics for winter gear enthusiasts.

Snowboarder on MSN — 2025-12-05