Impact of DTC Programs on PBMs
Chris O’Dell, SVP of market solutions at Turquoise Health, discusses the impact of DTC programs on prescription drug prices.
Consumers don’t care what a drug’s cost is, they care what it costs them.
According to O’Dell, the impact will be limited in the near term, but he is optimistic about the long-term effects. The complexity of drug pricing is a major issue in the US, and the program aims to address this by showing that list prices on drugs are too high.
- DTC programs will have a limited impact on prescription drug prices in the near term.
- The complexity of drug pricing is a major issue in the US.
- Consumers are more concerned about their out-of-pocket costs than the list price of a drug.
Author's summary: DTC programs will have a limited near-term impact on prescription drug prices.
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