Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various stakeholders, has launched a 12-month marketing program targeting travellers in Queensland, Sydney, and Melbourne.
The campaign, titled "Up for Unexpected", features TV host Scott Hillier and aims to deliver authentic experiences.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands
The campaign focuses on the region's ability to deliver real and authentic experiences.
Partners include Paramount, Jetstar, Qantas, Expedia, HelloWorld, Urban List, and Mamamia.
Author's summary: Townsville launches largest tourism campaign.
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