The Psychology of Black Friday/Cyber Monday Shoppers
According to Uniqode, BFCM shoppers engage with QR codes due to urgency and discounts, but require trust and value for long-term loyalty.
Every Black Friday/Cyber Monday, brands deploy QR codes, generating impressive scan rates and revenue spikes, but by January, most new customers have vanished.
The problem isn’t with the QR Code technology but with understanding the psychology behind why people scan.
Key Findings from Uniqode's Report
- 74% of shoppers will scan QR codes during BFCM
- 72% of marketers rate their campaigns as effective
However, few brands successfully transition these quick digital interactions into lasting customer relationships.
Author's summary: Understanding shopper psychology is key to long-term loyalty.
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- The psychology behind what makes Black Friday/Cyber Monday shoppers scan and stay | News Channel 3-12