IAS Enhances Brand Safety on Meta Threads with AI Technology
Integral Ad Science (IAS), a global media measurement and optimization platform, has expanded its Total Media Quality (TMQ) coverage for Meta to include independent Brand Safety and Suitability Measurement for Threads.
IAS utilizes AI-powered Multimedia Technology to analyze video, images, audio, and text at scale, providing advertisers with independent safety and suitability measures across Meta platforms.
IAS’s AI-driven content-level analysis enables advertisers to drive performance and confidently scale their investments with trusted, third-party, independent measurement
This expansion complements IAS’s existing coverage across Facebook and Instagram Feed and Reels, according to Lisa Utzschneider, CEO of IAS.
IAS uses AI technology to evaluate content at scale, offering advertisers a third-party measure of content safety and suitability.
Author's summary: IAS enhances brand safety on Meta Threads with AI.