Johnson & Johnson's Tremfya retained its top spot for TV pharma brand ad impressions in September, with a 5.02% impressions share of voice (SOV) and 3.1 billion impressions, following a $32.8 million ad spend.
Vicks took the runner-up title, pushing AbbVie's Skyrizi to third place, with a 4.71% impressions SOV and 2.9 billion impressions, primarily through CBS and GMA 3: What You Need to Know, after investing $10.3 million in TV ad spend.
The fall sports season and Spanish language TV played a significant role in TV pharma ad impressions in September.
Author's summary: Tremfya leads TV pharma ads in September.