Tremfya retains top spot for TV pharma ads in September, Q3

Tremfya Leads TV Pharma Ads in September and Q3

Johnson & Johnson's Tremfya retained its top spot for TV pharma brand ad impressions in September, with a 5.02% impressions share of voice (SOV) and 3.1 billion impressions, following a $32.8 million ad spend.

Vicks took the runner-up title, pushing AbbVie's Skyrizi to third place, with a 4.71% impressions SOV and 2.9 billion impressions, primarily through CBS and GMA 3: What You Need to Know, after investing $10.3 million in TV ad spend.

The fall sports season and Spanish language TV played a significant role in TV pharma ad impressions in September.

Author's summary: Tremfya leads TV pharma ads in September.

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Medical Marketing & Media Medical Marketing & Media — 2025-10-17

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