Is Kylie Jenner a Pop Star Now? Let’s Break Down “Fourth Strike” and Her King Kylie Alter Ego

Is Kylie Jenner a Pop Star Now?

Kylie Jenner, once a newly minted 18-year-old with dreams of launching her own cosmetics line, has come a long way since 2015.

She released her Kylie Lip Kits after hitting red carpets and events with her signature full lips and teal hair, earning her the nickname "King Kylie".

A decade later, she's celebrating the 10th anniversary of Kylie Cosmetics by reviving her fan-favorite King Kylie persona and recreating her "GLOSSES" commercial with an all-new song and music video for "Fourth Strike".

Background

In 2015, Kylie Jenner launched her cosmetics line, which has made her nearly a member of the three-commas club.

Although billionaire rumors have been debunked, she's still extremely wealthy.

The King Kylie Persona

Kylie Jenner is reviving her King Kylie persona, which was first introduced in 2016 with her outlaw-inspired ad "3 Strikes".

King Kylie, you will always be famous.

Now, she's released a new song and music video for "Fourth Strike", leaving fans wondering if she's officially becoming a pop star.

Author's summary: Kylie Jenner revives King Kylie persona.

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Cosmopolitan Cosmopolitan — 2025-10-14

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