Master Kong Expands Sesame Business to SEA Market
Master Kong subsidiary Tingzhi Foodstuff is targeting exports to Southeast Asia (SEA) to address the oversupply of sesame in China.
The company aims to rebalance supply and demand by focusing on affordability-focused markets.
About Master Kong's Sesame Business
Master Kong, a Chinese snacking giant, owns a sesame seed-focused subsidiary called Tingzhi Foodstuff.
Tingzhi is the country's top-selling sesame oil business in the B2B sector and ranks second overall in China for both B2B and B2C combined.
Master Kong is best-known for its instant noodles and snacking products.
Author's summary: Master Kong expands to SEA market.