Government Moves Forward with Local Content Obligations for Streaming Services
After an 18-month delay, the Federal Government is advancing legislation that will require streaming services with over one million Australian subscribers to fund new local productions. The measure is designed to support Australian storytelling and cultural representation in the digital media landscape.
Key Legislative Requirements
- Services must invest at least 10% of their total Australian expenditure or 7.5% of their Australian revenue.
- Funds will be directed toward commissioning new Australian-made drama, children’s, documentary, arts, and educational content.
Background and Development
The initiative follows Arts Minister Tony Burke’s earlier plan, first announced in the National Cultural Policy, which aimed for implementation by July 1, 2024. That plan led to multiple consultations between the government, streaming companies, broadcasters, and creative guilds.
By the end of 2023, the government invited industry feedback on two possible models: one based on revenue and another on expenditure. However, despite recommendations from a Senate committee to prioritize the quotas, the original deadline passed without enforcement.
Challenges and Delays
One major factor in the delay was believed to be the impact of the Australia–United States Free Trade Agreement (AUSFTA), which raised concerns about international trade obligations and industry competitiveness.
Public and Political Response
Independent MP Zali Steggall presented the “Save Australian Stories” petition from Change.org in parliament, drawing renewed attention to the cultural importance of local content.
This action helped bring the issue back into public discussion and pushed the government to confirm its commitment to the new content rules.
Author’s Summary
The government is reinstating its promise to ensure streaming services invest in Australian productions, reinforcing national culture and creative industry sustainability.