Mattel Launches First KPop Demon Hunters Toy Series
Less than a month after partnering with Netflix's KPop Demon Hunters, Mattel announces the release of its first licensed toy series: a three-pack of HUNTR/X dolls.
Details of the HUNTR/X Doll Set
The collection reimagines characters Rumi, Mira, and Zoey as fully articulated fashion dolls. Each doll wears the iconic outfit from the film’s finale and is equipped with signature weapons and distinctive hairstyles, capturing their star power.
“Fans of all ages can recreate their favorite demon battles, hit the stage, and seal the Honmoon — all from the comfort of the couch.” — Mattel
Packaging and Availability
The dolls come in a shining, lightstick-inspired box, emphasizing the franchise's aesthetic. This initial set will be available for presale starting November 12 on Mattel Creations and scheduled to ship the following fall.
Future Releases
This launch marks the first Mattel release since becoming the global co-master toy licensee for the Demon Hunters franchise alongside Hasbro. Fans can expect more merchandise throughout the upcoming year.
“This Rumi doll is gonna be golden.” — Mattel/The Toy Book
Where to Preview
Fans eager to see the dolls before purchase can preview them now at mattelcreations.com.
Author's summary: Mattel’s new HUNTR/X dolls capture the vibrant spirit of KPop Demon Hunters, offering fans a stylish, interactive toy line with more merchandise coming soon.