PENN Entertainment Ends ESPN Partnership and Rebrands to theScore Bet
PENN Entertainment, Inc. (Nasdaq: PENN) reported its financial results for Q3 2025 and the nine months ended September 30, 2025. The company announced a strategic shift by ending its U.S. online sports betting agreement with ESPN, effective December 1, 2025, and rebranding its digital platform to theScore Bet.
Financial Highlights
- Q3 revenue: $1,717.3 million
- Adjusted EBITDA: $194.9 million
- Net loss: $865.1 million
- Year-to-date share buybacks: $354.4 million
- New $750 million buyback program starting in 2026
Termination Agreement with ESPN
PENN and ESPN mutually agreed to an early termination of their exclusivity agreement for online sports betting marketing, ending their collaboration on December 1, 2025.
“When we first announced our partnership with ESPN, both sides made it clear that we expected to compete for a podium position in the space. Although we made significant progress in improving our product offering and building a cohesive ecosystem with ESPN, we have mutually and amicably agreed to wind down our collaboration.”
Snowden added that PENN’s omnichannel strategy remains focused on a mix of top regional casinos and a strong digital business, prompting a realignment of its digital efforts to capitalize on the U.S. market strength.
Summary
This move reflects PENN’s commitment to evolving its digital strategy and optimizing its market presence after a notable but now concluded ESPN partnership.
Author’s note: PENN Entertainment shifts focus by ending its ESPN deal to strengthen its leading regional casino portfolio and digital offerings under theScore Bet brand.