Why Is DraftKings Stock Surging Today?
Shares of DraftKings [finance:DraftKings Inc.] rose nearly 3% in early trading following the announcement of a multiyear partnership with Walt Disney Co. [finance:The Walt Disney Company]. DraftKings will become the exclusive official sportsbook and odds provider for ESPN, effective December 2025.
Details of the Partnership
Beginning in December 2025, DraftKings entertainment products will be integrated throughout ESPN’s ecosystem, with a full rollout planned for 2026. Fans will gain access to betting features including DraftKings’ sportsbook, daily fantasy contests, and DraftKings Pick6 at launch.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch,” ESPN said.
Enhanced Presence on ESPN Platforms
DraftKings will have a significant role across ESPN’s digital platforms by powering a dedicated betting tab within the ESPN app. Additionally, DraftKings customers will receive special promotions for ESPN Unlimited, ESPN’s new direct-to-consumer offering.
Changes in Market Sentiment
Retail investor sentiment toward DraftKings improved from “neutral” to “bullish” compared to the previous day, with message volume reaching high levels on Stocktwits.
Shift in ESPN BET Brand
The ESPN BET brand will transition to focus on sports betting content, integrating DraftKings Sportsbook and anchored by ESPN’s betting show, ESPN BET Live. The financial terms of the deal between DraftKings and ESPN were not disclosed.
Termination of Penn Entertainment Partnership
Earlier the same day, Penn Entertainment and ESPN announced they agreed to an early termination of their exclusive U.S. online sports betting agreement, effective December.
“Penn Entertainment and ESPN have mutually agreed on the early termination of their exclusive U.S. online sports betting agreement, effective December,” the companies said.
Summary: DraftKings stock gained momentum as it secured a multiyear exclusive sportsbook partnership with ESPN, enhancing its digital presence and improving retail investor sentiment ahead of a full product rollout in 2026.
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