Has Saatchi scaled the commanding heights of Christmas for John Lewis? - More About Advertising

John Lewis Christmas Ad: "Where Love Lives"

Saatchi & Saatchi has created a heartwarming Christmas ad for John Lewis, titled "Where Love Lives". The ad taps into family emotions, showcasing a son rekindling his dad's raver youth with a choice bit of vinyl.

“This year’s John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical.” - Rosie Hanley, Brand Director

The ad was directed by Jonathan Alric through Iconoclast and created by Paddy Fraser, Brodie King, Pete Ioulianou, and Ollie Agius.

Author's summary: Saatchi & Saatchi creates emotional Christmas ad for John Lewis.

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More About Advertising More About Advertising — 2025-11-04

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