John Lewis spotlights ‘unspoken emotions’ with 90s club classic Christmas ad

John Lewis Christmas Ad

John Lewis's 2025 Christmas ad features Alison Limerick's 1990 hit 'Where Love Lives' and focuses on the relationship between a father and son.

The campaign taps into 90s nostalgia, using the club classic as its soundtrack.

The right present can express what words can't.

The ad, titled 'Where Love Lives', shows a father discovering a vinyl record of Limerick's track from his son, alongside a 2025 version by Labrinth.

Author's summary: John Lewis's Christmas ad highlights unspoken emotions.

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Marketing Week Marketing Week — 2025-11-04

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