How Artissima’s Curatorial and Institutional DNA Sets It Apart from the Mega-Fairs

Artissima's Unique Approach

Director Luigi Fassi explains how Artissima has grown into a cornerstone of Italy's contemporary art ecosystem by being publicly anchored, curator-driven, and deliberately porous.

Over the past three decades, Artissima has established itself as a leading event for the Italian art market and a cornerstone of its contemporary ecosystem, bridging the gap to the wider international art world.

Launched in 1994, Artissima was part of a pivotal period in Italy's expansion into the contemporary scene, following the opening of Castello di Rivoli, the first museum entirely dedicated to contemporary art, and the founding of Fondazione Sandretto.

By being publicly anchored, curator-driven, and deliberately porous, Artissima has set itself apart from the mega-fairs.

Author's summary: Artissima's unique approach has established it as a cornerstone of Italy's contemporary art ecosystem.

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Observer Observer — 2025-10-30

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