Is Krafton's $69 million AI-first shift a sign of things to come?

Krafton's AI-First Shift

PUBG maker Krafton is investing ₩100 billion ($69 million) to become an AI-first company.

The company plans to invest around ₩30 billion ($20m) annually to support its staff with the move, more than 10-times the scale of its existing AI service support.

This shift may involve changing the management structure and automating tasks to allow employees to focus on being more creative.

Krafton wants to become an AI-first company and is investing to make it happen.

Author's summary: Krafton invests $69 million in AI-first shift.

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Pocket Gamer.biz Pocket Gamer.biz — 2025-10-28

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