Lululemon to sell NFL apparel in Fanatics deal

Lululemon to Sell NFL Apparel in Fanatics Deal

Lululemon has entered an arrangement with the NFL and Fanatics to develop a line of fan apparel as the yoga-wear retailer searches for growth.

The line includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores, beginning on October.

Lululemon's first link-up with the league

Author's summary: Lululemon partners with NFL and Fanatics.

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Financial Post Financial Post — 2025-10-27

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