Westons Rebrands Stowford Press
Westons has invested in a rebrand of Stowford Press, retrofitting 2,500 pub fonts to boost visibility and appeal to younger, premium cider drinkers.
The move, which began on October 20, aims to strengthen Stowford Press's premium positioning and deliver instant stand-out at the bar.
- 2,500 pub fonts to be retrofitted within six weeks
- Targeting younger drinkers who are trading up to premium ciders
The new look gives operators a brand identity that is both contemporary and steeped in heritage.
Author's summary: Westons rebrands Stowford Press to appeal to younger cider drinkers.
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