VML Wins Pizza Hut, a Significant Deal for WPP
Despite facing challenges, WPP's agencies continue to focus on their business. The company's media division and creative agencies, VML and Ogilvy, play a crucial role in driving profits.
VML has secured a major client, Pizza Hut, which is a significant win for WPP. This deal highlights the importance of WPP's creative agencies in attracting and retaining big clients.
When WPP is beset by storm clouds - with the occasional thunderstorm dumping its load - the only thing its agencies can do is get on with business.
The outcome of Cindy Rose's elevation to WPP CEO on WPP Media is still uncertain. Author's summary: VML wins Pizza Hut deal.