Inflation and Brand Switching in Nigeria
Rising inflation and shrinking disposable income have led to an increase in brand switching among Nigerian shoppers, with 6 in 10 switching brands in 2025.
According to a report by NielsenIQ, a global data and analytics company, many Nigerian consumers are prioritizing affordability and value over brand loyalty as inflation erodes their purchasing power.
Recent data from the "NIQ 2025 Consumer Outlook survey" shows that almost six in every ten shoppers have switched brands in the past year due to increased prices.
Household essentials have seen high levels of brand switching, reflecting the growing pressure on household budgets.
Author's summary: Inflation drives Nigerian shoppers to switch brands.
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