Campaign Trail: Hennessy stirs up social with LeBron’s latest decision
The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some eggs.”
Hennessy and Wieden + Kennedy Amsterdam recreated LeBron James' infamous 2010 TV special, where he announced his decision to join the Miami Heat.
Earlier this month, LeBron James teased an upcoming interview on social media, promising to reveal “the decision of all decisions,” nodding to his iconic 2010 announcement.
“you can’t make an omelet without breaking some eggs”
Campaign Trail analyzes the best new creative marketing efforts.
Author's summary: Hennessy remakes LeBron's 2010 Decision.
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