Parisian brand Aroma-Zone has launched in the UK, and we have an exclusive first look. As a Beauty Editor, I've reviewed their top 8 products.
Aroma-Zone's arrival in the UK is highly anticipated, and for good reason. The brand has built a loyal following for its natural ingredient-led approach and affordable price point.
British shoppers are increasingly conscious about product ingredients and seek transparent, accessible brands, making Aroma-Zone's timing perfect.
The brand was founded in 1999 by Pierre, Anne-Cécile, and Valérie Vausselin as a small family business supplying raw ingredients for DIY skincare.
It has since expanded into ready-to-use products and entered a new era under CEO Sabrina Herlory Rouget, formerly of MAC and L'Occitane, in 2021.
Aroma-Zone's natural approach and affordable prices make it an exciting addition to the UK beauty scene.
Author's summary: Aroma-Zone brings natural beauty to the UK.