Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
In today's online landscape, it's essential for businesses to carve out a distinct brand identity. According to Rachel Karten, a social media consultant and author, brands often sound the same, making it difficult to stand out.
If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same.
A unique brand voice is key to expressing a brand's values, point of view, and attitudes. Realtors can utilize online education portals, such as LearnUpon, to learn more about building their brand.
Author's summary: Authentic branding helps businesses stand out online.
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