Locals in Louisville fiercely protect Morris' Deli, a humble sandwich counter, like a family heirloom.
Morris' Deli is a beloved institution where tradition and love are palpable in every bite. Recipes are passed down through generations, making each visit feel like stepping into someone's kitchen.
Its magic lies in something far more powerful: word of mouth passed down through generations like a secret handshake.
The deli's unassuming presence, without flashy billboards or Instagram-worthy murals, is a testament to its reliance on word of mouth and community loyalty.
Author's summary: Morris' Deli is a treasured Louisville institution.