4 Trends Driving the Next Frontier of Gut Health
Gut health is trending—and fast. From digital twins and poop therapy to AI-powered nutrition and next-gen probiotics, discover how science and innovation are reshaping the future of digestive wellness.
Gut health was once considered terribly unsexy. Now, it’s one of the hottest topics in food and beverage. Who would have thought that fermented cabbage (aka sauerkraut) or bacterial strains like Lactobacillus could become trendy?
According to contract research organisation Magnitude Biosciences, searches for gut health-related terms are spiking, including:
- ‘gut health’ by 35%
- ‘microbiome’ by 31%
- ‘probiotics’ by 8%
All of these increases occurred in 2024 alone. The global digestive health products market is also skyrocketing, reaching an eye-watering $116.9bn (€100.8bn), with a CAGR of 8.74%.
Author's summary: Gut health trends are rapidly evolving with science and innovation.
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