Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends and influencers from Thai actors to Hollywood and K-pop stars.
- Thai actors
- TV stars like Christopher Briney
- Hollywood stars
- K-pop stars
The Spring/Summer 2026 shows generated $881 million in social media engagement.
Brands of all sizes are tapping talent trends to drive global reach and high engagement.
Author's summary: Brands leveraged celebrities and influencers to drive social media engagement during Fashion Month SS26.
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