Domino's and Pizza Inn Sales Rise in Struggling Pizza Category
According to Franchise Times Top 400 data, off-premises pizza sales reached $40 billion in 2024 across 12 brands.
- Domino's generated $19.1 billion in sales, nearly half of the segment's total.
- Marco's Pizza was one of the two brands to see sales growth.
- Mountain Mike's, a sit-down pizza concept, advanced sales and unit growth by 4.9% to $361 million.
Gerardo Flores, chief development officer at Marco's Pizza, said the brand has been focused on going back to the fundamentals and improving communication strategies.
Mountain Mike's CEO Jim Metevier credited the brand's success to leveraging community and existing partnerships with professional sports teams in California.
Despite being the third-largest restaurant category, off-premises pizza saw only a 0.9% sales increase in 2024.
Author's summary: Domino's leads the pizza category with $19.1 billion in sales.
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