Kylie Jenner's "King Kylie" Campaign
Kylie Jenner celebrated Kylie Cosmetics' 10th anniversary with a limited-edition drop and an accompanying video featuring leather bra outfits.
Kylie Cosmetics was launched in 2015 by 18-year-old Kylie Jenner, changing the beauty landscape with her iconic lip kits and direct-to-consumer model.
- eyeshadow palette inspired by her hair colors
- highlighter
- lipgloss shades
- legendary lip kits
Now a 1.2 billion-dollar empire owner, Jenner harnessed social media to introduce her brand.
The King (Kylie) has returned.
Author's summary: Kylie Jenner launches King Kylie campaign.