Author's Summary
Apple's iPhone Air commercial failure has prompted rivals like Xiaomi and Vivo to abandon ultra-thin smartphone projects, signaling the potential end of the thinnest device race amid weak market demand. (148 characters)
iPhone Air Market Failure
The competition for the slimmest smartphones appears concluded after the iPhone Air's poor sales performance. Apple's rivals, including Chinese brands, are reevaluating their strategies following this setback.
Impact on Competitors
Following the commercial failure of the iPhone Air, Apple's rivals, such as Xiaomi...
Chinese manufacturers like Xiaomi, Vivo, and Oppo have canceled or paused ultra-thin phone developments to avoid similar fates. Production lines for the iPhone Air were dismantled by partners such as Foxconn and Luxshare due to low demand.
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