BBVA Switzerland Launches Interactive Experience on Investment Behavior
BBVA Switzerland, in collaboration with the Group's Behavioral Economics team, has introduced ‘Investing in the Mirror’, an innovative interactive platform designed to explore how emotions, biases, and beliefs affect investment decisions.
Exploring the Role of Emotions in Finance
This initiative offers a fresh perspective on the connection with money by blending technological advances with behavioral psychology. It asks crucial questions such as:
- What drives a financial decision?
- How do fear, haste, or overconfidence impact investing?
Interactive Tools and Resources
The project presents an interactive website featuring videos, podcasts, and easy-to-understand materials to help users recognize behavior patterns that shape economic decision-making.
“Understanding the reasons and emotions that mark the different phases of investing can reveal unconscious influences like present bias, loss aversion, or overestimating our abilities.”
Behavioral Economics at the Core
Rooted in behavioral economics—a field combining psychology and economics—the experience demonstrates how people often deviate from purely rational decisions, influenced by real-life psychological factors.
“‘Investing in the Mirror’ aims not only to increase awareness but also to equip individuals with tools for more informed and improved financial choices.”
By recognizing emotional and cognitive influences, investors can better understand and manage their financial behaviors.
Author's summary: BBVA Switzerland’s ‘Investing in the Mirror’ uses behavioral economics and technology to help people better understand emotional biases affecting investment decisions, guiding them toward smarter financial choices.