Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have come together under Grammy-winning producer Boi-1da to form the Perfect Pitch project.
Perfect Pitch Project Overview
Led by executive producer Boi-1da, Perfect Pitch has developed over several months, blending genres, cultures, and communities to represent Canada's diverse identity today. The upcoming album, planned for release before next summer’s FIFA World Cup, will include original songs, re-imagined tracks, and unique collaborations with some of Canada’s most iconic artists.
Infinity & Partnership and Goals
Infinity & will enhance cross-promotion and activation opportunities across major entertainment and cultural platforms worldwide, aiming to expand Canada Soccer’s brand beyond sport and support the Canada Soccer Foundation.
Philanthropic Impact
Perfect Pitch is a philanthropic initiative benefiting the Canada Soccer Foundation by supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the global stage.
Further announcements about participating artists, song releases, and activation details will be made by Canada Soccer and Infinity in the coming months.
About Infinity
Based in Toronto with a global reach, Infinity is a full-service music and entertainment company specializing in project management, record label activities, talent management, and strategic partnerships. They collaborate with artists, brands, and organizations to realize creative visions and produce impactful results across the global entertainment industry.
Author's summary: Perfect Pitch unites top Canadian artists and producer Boi-1da in a diverse music project supporting youth empowerment and Canada Soccer's global presence through a philanthropic album release.