The West Coast Eagles have announced a new four-year partnership with Allianz Australia, a leading insurer supporting the Club’s AFL, AFLW, and Wheelchair football teams.
Allianz Australia is part of the Allianz Group, which was reaffirmed as the world’s top insurance brand in 2025.* It provides “Care you can count on” to over four million Australian customers, offering a range of products including home, car, business, and general insurance.
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives.”
“We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Allianz Australia’s branding will be prominently displayed on the neckline of the West Coast Eagles’ AFL match guernseys, training apparel, media backdrops, and gameday signage both at Optus Stadium and during away games.
*As recognized in 2025
Author's summary: The West Coast Eagles and Allianz Australia have formed a four-year partnership to support various football programs, combining strong community values and broad brand exposure.