West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, becoming a Platinum Partner supporting the club’s AFL, AFLW, and Wheelchair football teams. This deal is Allianz’s first major sporting sponsorship in Western Australia, reflecting its commitment to enhancing community programs nationwide.
Partnership Alignment and Support
West Coast Eagles CEO Don Pyke highlighted the partnership’s synergy with the club’s core values and community focus.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” he said.
He added that Allianz’s backing will strengthen the Eagles’ AFL, AFLW, and Wheelchair football programs while contributing to wider community initiatives.
Branding and Sponsorship Details
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- Beginning in 2026, Allianz will be the shorts partner for the AFLW team and a major partner for the Wheelchair football team.
Community Initiative Launch
The partnership will kick off with a joint effort supporting Foodbank WA’s Give a Feed appeal, which provides Christmas food hampers to families in Western Australia in need. Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to help deliver them before Christmas.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said managing director Richard Feledy.
Author’s summary: This partnership strengthens the Eagles' programs and supports local communities, marking Allianz’s significant entry into Western Australian sports sponsorship.