Global Sustainability Trends: How Businesses Can Lead
From 10th to 21st November, global leaders will convene in Belém for COP30, marking a crucial moment not only for climate diplomacy but also for shaping business strategies. For FMCG companies, this event signals that environmental risks have become a top priority at the board level.
Droughts, deforestation, and water scarcity are causing supply chain disruptions, while consumers increasingly demand transparency.
Key Insights from the Global Sustainability Trends Report
This article draws on findings from the Global Sustainability Trends: Embracing a Lower Carbon Future report, highlighting how top companies use sustainability as a tool for resilience, innovation, and growth.
- Execution is advancing faster than strategy: 62% of companies plan to launch sustainable products, but only 53% have established net-zero strategies.
- Only 6% of businesses believe they communicate their sustainability efforts effectively to consumers.
Steps for Leadership in Sustainability
Sustainability leadership requires embedding environmental efforts throughout the business rather than pursuing isolated projects. Although there is momentum, global greenhouse gas emissions are still expected to increase by 0.4% annually through 2029.
Real Progress and Examples
Despite systemic challenges, some brands are making real advances. Companies such as Strong Roots and Neutral Foods utilize verified carbon data to build consumer trust and differentiate themselves in crowded markets.
Carbon transparency is becoming a competitive edge.
Waste contributes significantly to environmental issues, underscoring the need for comprehensive sustainability practices.
Source
Euromonitor Voice of the Industry Survey, conducted April 2025 (n=258) and April 2024 (n=499).
Summary: Businesses face growing environmental risks and regulatory pressures, with sustainability increasingly crucial for competitive advantage and long-term growth.