Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Toy company Mattel is releasing a three-pack of fashion dolls based on the animated Netflix film KPop Demon Hunters. The set features characters Rumi, Mira, and Zoey from the movie's fictional girl group HUNTR/X.
Details of the Doll Collection
- The dolls replicate the characters' finale performance outfits from the film, including weapons, fabrics, and styled hair.
- Available exclusively through Mattel Creations starting November 12, 2025.
- Shipping is scheduled to begin in fall 2026.
- Each purchase includes a certificate of authenticity.
Licensing and Release
This collection marks Mattel's first product tied to the KPop Demon Hunters franchise.
In October, Mattel secured global co-master toy licensing rights for the franchise in partnership with Hasbro.
Popularity and Market Target
Netflix has designated KPop Demon Hunters as its most popular movie of all time based on viewing metrics.
The collection aims at both fans of the film and doll collectors alike.
Author's summary: Mattel launches a detailed, collectible fashion doll set inspired by Netflix's top-rated animated film, targeting fans and collectors with exclusive features and authentic packaging.