Netflix’s KPop Demon Hunters Teams with Mattel for Fashion Dolls
Netflix’s hit animated series KPop Demon Hunters is expanding beyond the screen with a new set of collectible dolls. The HUNTR/X “What It Sounds Like” Fashion Dolls feature fan-favorite demon-slaying idols Rumi, Mira, and Zoey.
Doll Set Details
- The three-pack is priced at $150 USD.
- Pre-orders open on November 12 via Mattel Creations.
- Shipping is scheduled for Fall 2026.
Each doll wears the glittering finale outfits seen in the series, equipped with “screen-accurate” weapons, luxurious fabrics, and hair styled to “shine in the spotlight,” according to Mattel. A Certificate of Authenticity is included with each set.
Partnership and Merch Expansion
This doll release is part of a larger collaboration between Netflix, Mattel, and Hasbro. The partnership was announced last month and will introduce a variety of KPop Demon Hunters merchandise such as toys, games, and cosplay gear.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
“The collaboration marks the first time the streaming giant has teamed up with both toy powerhouses. Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
Author’s Summary
This collaboration merges Netflix’s hit series with major toy brands to deliver high-quality collectibles and merchandise eagerly awaited by fans worldwide.