Rhea Distilleries has introduced India's first paper bottle in collaboration with Frugalpac and ITC's packaging and printing business.
The paper bottle, described as the world's first commercially available paper bottle for spirits and wines, is a result of this partnership.
The launch coincided with UK Prime Minister Sir Keir Starmer's trade visit to India, where he met Indian Prime Minister Narendra Modi to deepen bilateral trade ties.
Frugalpac CEO Malcolm Waugh stated: "This is a pivotal moment for sustainable packaging in India."
Author's summary: Rhea Distilleries launches India's first paper bottle in a sustainable packaging initiative.