Launch of India's First Secret Reel
Shah Rukh Khan and his son Aryan Khan have introduced India's first Instagram 'Secret Reel' for their Netflix series, The Ba***ds of Bollywood.
This feature, in partnership with Meta, allows users to unlock behind-the-scenes footage by solving a passcode from Episode 6 of the series.
- The passcode is embedded in Episode 6 at the 4:22-minute mark.
- Viewers can unlock hidden content by entering the password.
The initiative has drawn significant attention online, with viewers attempting to unlock the code and sharing their findings on social media.
The Instagram feature shows how OTT content creators use social media campaigns to connect with audiences and increase engagement.
Author's summary: SRK and Aryan Khan launch India's first Secret Reel.