Dreamforce 25 - if 2024 was the year of the agentic vision, 2025 is the year of agentic 'prove it!' Here's what to expect from Salesforce this week

Dreamforce 25 Expectations

As the Salesforce Ohana gathers in San Francisco, the focus is on the agentic vision, building on the transformative potential of agentic AI introduced by Marc Benioff at last year's conference.

The past year has seen significant effort in pitching this vision, with senior Salesforce executives frequently mentioning Agentforce in public appearances.

Marc Benioff ripped up his keynote address at last year’s Dreamforce conference and pivoted the entire company around the transformative potential of agentic AI.

This year's conference is expected to continue this trend, with the theme of "prove it" for the agentic vision.

For those familiar with early Dreamforces, there's a sense of déjà vu in the current developments.

Author's summary: Dreamforce 25 focuses on proving the agentic vision.

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diginomica diginomica — 2025-10-13