Lorraine Kelly Criticizes John Lewis Christmas Advert
ITV presenter Lorraine Kelly shared her thoughts on the new John Lewis Christmas advert, expressing disappointment with the festive campaign.
Advert Synopsis
The advert features a father receiving a nostalgic gift from his teenage son — a vinyl record of Alison Limerick's 90s hit "Where Love Lives." The dad is taken back to his youth, reliving rave moments and his son's early experiences. The ad concludes with the message: "If you can’t find the words, find the gift."
Lorraine Kelly’s Reaction
Opening her show, Lorraine remarked on the emotional theme but quickly voiced her critique:
"When are they going to do one that's just happy and lovely and celebratory but there you go."
Later, she commented on the musical choice and overall atmosphere:
"We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want Santa, I want Rudolph, I want noise, I want happiness."
She also felt the timing was premature, saying:
"It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon."
Viewer Opinions
Several viewers echoed Lorraine's sentiments, describing the advert as "boring" and "not very Christmassy."
Summary
Lorraine Kelly criticized the John Lewis Christmas advert for lacking traditional festive cheer and felt its melancholic tone and timing made it less enjoyable as a Christmas promotion.