Unfabled raises seven-figure investment as supplements rolls out in Boots

Unfabled Secures Seven-Figure Investment

Unfabled, a women's supplements startup, has raised $1.7m (£1.3m) to expand its distribution to 737 Boots stores across the nation.

The company was founded in 2021 by Hannah Samano, who was frustrated with the quality of products offered to support female health.

Product Range

Unfabled sells an 'essentials' range of supplements for various health issues, including:

The company also acts as a platform for products related to sexual wellness, fertility, menstrual care, post-partum, and menopause.

Investment and Expansion

The latest investment brings the total fundraising at the business to $3.9m.

Unfabled was one of the first brands picked for the Boots Ignite accelerator programme, with six supplements launched in 50 stores in December 2024.

No direct quotes available in the text.

Author's summary: Unfabled raises $1.7m to expand distribution.

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The Grocer The Grocer — 2025-10-13