Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery returns to the snow-covered streets this Christmas with its largest-ever multi-channel campaign. The festive TV ad, crafted in-house by the lottery and directed by Vince Peone through The Gate, stars Davina McCall, Emma Willis, and Mike Wedderburn spreading seasonal cheer.
The campaign highlights the brand’s biggest prize pot to date of £38.2 million.
Fred Sirieix makes a dramatic entrance in a daring skydive from People’s Postcode Lottery’s iconic red blimp, asking: “Could your door be the winning one?”
He also reminds viewers to register before midnight on Sunday, 30 November. As the sign-up deadline approaches, the audiovisual activity intensifies with the lottery hijacking broadcaster continuity segments, delivering voiceover messages around popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
To expand the campaign beyond television, People’s Postcode Lottery has partnered with Goalhanger Podcasts to feature the promotion in the highly followed The Rest Is podcast series.
Campaign Highlights
- Biggest prize pool of £38.2 million
- Celebrity presenters: Davina McCall, Emma Willis, Mike Wedderburn
- Fred Sirieix’s skydiving stunt from the red blimp
- Broadcast takeover during ITV and Channel 4 prime shows
- Podcast partnership with Goalhanger’s The Rest Is
Author’s Summary: People’s Postcode Lottery's largest festive campaign combines celebrity involvement, a dramatic skydiving stunt, and multi-platform outreach to boost sign-ups before the November deadline.