The Best Lip Masks To Soften And Soothe
We are in the midst of a lip care renaissance. It’s hard to recall a time when I didn’t have some lip product handy. From childhood staples like Carmex, Vaseline, and Nivea Soft Rose to today’s ingredient-rich formulas, this beauty category has truly evolved.
Over the last decade, simple glosses have given way to advanced balms packed with beneficial ingredients. Rhode turned lip care into a statement accessory with its creative phone case packaging that became both practical and viral. Laneige, meanwhile, made lip masks part of everyday skincare.
The brand’s small pot, most famously in its original Pink Berry version, is sold as a “sleeping mask” but has achieved cult status far beyond bedtime. Its popularity skyrocketed thanks to TikTok and media coverage. It even gained recognition from beauty icons and editors alike.
British Vogue’s former beauty and wellness editor, Hannah Coates, called it “the lip balm to end all lip balms.”
Supermodels Kate Moss and Lila Moss also mentioned it in Vogue’s beauty secrets videos. The formula’s hallmark, Moisture Wrap technology, employs minerals and hyaluronic acid to lock in hydration, while a mix of berries—raspberry, cranberry, strawberry, and blueberry—along with shea butter nourishes the lips for a soft, smooth finish.
Author’s Summary
Modern lip masks redefine lip care, blending innovation and cult appeal with hydrating ingredients and celebrity approval to make daily lip treatment feel luxurious.